KFC Thailand reaps rewards from adopting franchise model

Fast-food restaurant chain KFC Thailand is on track to achieve double digit year-end sales growth since transforming itself into a 100-per-cent franchised model, exceeding business expectations.

The largest restaurant chain in Thailand is also set to accomplish a record high of 75 new outlet openings this year, 39 per cent above target and pushing the total number of outlets in Thailand past 700, including 65 drive-through branches.

GM for KFC, Yum Restaurants International (Thailand) Waewkanee Assoratgoon said Yum Thailand has successfully transformed itself into a 100-per cent franchisor business in only one year.

“Our organisation is now in a good shape with an effective structure so that we can expect the most efficiency within the entire business operation.”

KFC Thailand franchise operator Yrit secured the No 1 position and top-of-mind QSR brand as surveyed by Thai business magazines Marketeer and Brandage, as well as picking up awards for social media penetration.

Thailand is KFC’s eighth largest international market.

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