Marvel Experience opens in Megabangna Mall
The first Marvel Experience attraction in Southeast Asia has opened at the Megabanga mall in Bangkok.
The 2ha The Marvel Experience (TMX): Thailand site offers a range of activities and experiences that include immersive hyper reality, interactive and multimedia technology games, as well as augmented and virtual-reality simulations. The experience also includes a 4-D Motion Ride, a 360-degree 4-D stereoscopic projection dome as well as the chance to meet and greet Marvel hero characters.
The complex also features a themed cafe, snack bar and a retail store selling branded merchandise from the company’s various characters.
Surachart Thienthong, CMO of TMX’s local partner Hero Experience, said: “We plan to communicate with both Thai people and international tourists. For Thailand, our strategy is to integrate marketing communication across all media channels: TV, radio, online, out-of-home media, including marketing activities every month. [For the international market] we will promote through media and key influencers in each country as well as find the right travel agent partners to broaden our target groups.”