‘One Siam’ celebrates Thailand’s Songkran Festival
‘One Siam’, the three Siam Piwat-owned shopping malls in central Bangkok, teamed up in a massive Songkran Festival event last long weekend.
Siam Paragon, Siam Center, and Siam Discovery brought together traditional Buddhist rituals, authentic Thai foods, music and cultural celebrations across the three integrated malls, luring tourists and locals alike.
One Siam malls’ owner, Siam Piwat, joined forces with the government and private sector to organise Siam Summer Getaway from April 12-16.
Displays ranged from nine sacred ancient Buddhas for people to worship before and exhibitions including digital art installations, demonstrations of Thai incense making (Nam-ob or Thai perfume) and Bai Toey flower making as well as assembling more than 50 well-known Thai food and dessert restaurants to share their creations with shoppers.
Naratipe Ruttapradid, senior executive VP of operations with Siam Piwat said the nine sacred ancient Buddha statues were loaned from Bangkok National Museum.
At Siam Center, a simulated travel destination exhibition inspired consumers to consider venturing outside the city. At Siam Discovery, the Exploratorium, invited visitors to “discover themselves with digital installation art”. People could post their travel photo on Instagram and have the chance to win complimentary air tickets for a year from Air Asia.
“The highlight activity for this year’s Songkran celebrations at Siam Paragon came under the concept of “Siam Paragon Wonderful Songkran”, welcoming tourists with Thai atmosphere and joining the campaign to encourage people to wear traditional Thai costume,” explained Ruttapradid.