Lancome Travel Retail pops up in Bangkok
Lancome Travel Retail Asia Pacific celebrates the Year of the Dog with its first-ever pop-up concept, at the refurbished King Power Rangnam in Bangkok.
In keeping with King Power’s commitment toward crafting a fully integrated travel and retail environment for travellers, the French luxury beauty brand reimagines the mall from its exterior design to the shopping experience within. From its red facade with its sparkling lights, and featuring performances, the Chinese New Year pop-up activation represents the brand’s innovative approach to the travel retail landscape.
“Every touchpoint, from the digital LED wall to the pop-up, was specially created to excite consumers,” says Lancome Travel Retail Asia Pacific GM Tao Zhang.
Blending the Lancome digital universe with physical elements, a 34m long by 4m high Chinese New Year TVC animates along with the venue’s water fountain symphony.
Inside the pop-up, a Lancome AR photo booth allows visitors to get mages of themselves holding a virtual puppy, while another digital touchpoint comes in the form of a branded touch-screen digital game.
For the launch event, the entertainment included the Urban Drum Crew with a laser percussion act, and a lion dance performance. A special guest was Thai actress Aom Sushar.
To celebrate the Year of the Dog in style, Lancome Travel Retail Asia Pacific has rolled out a limited-edition Chinese New Year design for its bestselling L’Absolu Rouge. There are also limited-edition Chinese New Year offerings and travel exclusives, with a free engraving service for purchases of L’Absolu Rouge.