Thailand’s Inthanin coffee heads for Cambodia

Thailand’s Inthanin coffee brand will roll out in Cambodia following the signing of a memorandum of understanding between RCG Retail (Cambodia) and Bangchak Retail.

RCG plans to open more than 100 Inthanin cafes in Cambodia from next month until 2022.
It will start with a flagship branch in Phnom Penh, followed by a second flagship in Siem Reap in April, says president Jiranun Wongmongkol.

She says the company will then seek franchisees, with the average cost of applying for a licence and opening a branch being around US$200,000 (THB6.2 million). Each location will have about 20 staff members.

Bangchak Retail MD Viboon Wongsakul says the Inthanin deal for Cambodia is part of its business plan to expand its business in CLMV countries (Cambodia, Laos, Myanmar and Vietnam).

He says targeted average sales for Cambodia will be 300 cups of coffee a day for the first year. The company will supply coffee from Thailand directly to franchisees in Cambodia. As master franchisee, RCG Retail will source baked goods and other food to distribute through the coffee outlets.

Jiranun says RCG Retail has already contracted with 20 Cambodian producers to distribute their products at Inthanin branches.

Thai coffee firm Amazon Coffee, owned by PTT, has already expanded its franchise business into Cambodia.


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