Asos reports huge growth across globe

Online fashion retailer Asos has reported a 30 per cent rise in retail sales during the last four months of 2017.

Across its international marketplaces including Australia, the retailer said sales were up 35 per cent to 489.5 million pounds.

The UK-based retailer saw sales increase 23 per cent to hit 300 million pounds in its home market during the period, which the retailer said was driven by a range of initiatives.

“We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs,” said Nick Beighton, CEO.

“Velocity in our technology programmes continued, with a record number of releases.”

Beighton said its customer proposition was further enhanced in the U.K. by the launch of ‘Try Before You Buy and ASOS Instant, the retailer’s same day delivery proposition.

“Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”

The retailer expects its full year capital expenditure to now be around the upper end of the previously indicated range of £200-220m.

* This story first appeared on sister site Inside Retail Australia.

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