Cole Haan Thailand unveils Bangkok flagship
Continuing its international expansion with its Southeast Asian partner Star360, based in Singapore, footwear brand Cole Haan Thailand has unveiled a flagship at CentralWorld in Bangkok.
Drawing inspiration from a home, the store comprises a series of rooms that showcase its lifestyle products and allows for more footwear and accessories to be displayed than is available in other other locations in Thailand’s capital.
Over the past three years the US brand has established itself in more than 40 markets, including the Asia Pacific.
Its Bangkok opening comes as the brand is ramping up its marketing with its Extraordinary Women, Extraordinary Stories campaign featuring Christy Turlington Burns and Karlie Kloss, photographed by Cass Bird.