Beerlicious broadens range of brews
A year after introducing Australian craft beer to Thailand, Beerlicious has partnered with Canadian brewery Molson Coors International to introduce Cobra Premium beer.
Initially the company offered six craft beers from Bridge Road Brewers, an award-winning small-batch brewery near Melbourne. It soon expanded to 10 different beers from the brewery, and has just introduced a range of Christmas brews.
“We chose to work with Bridge Road Brewers as it is a family business, conceived by a father and son who focus on traditional brewing techniques,” says Beerlicious MD/founder Niran Khanijou.
Cobra Premium beer, brewed in the UK for Molson Coors, has won more than 94 gold medals at the international Monde Selection awards.
“Our immediate plans are to introduce not only Cobra but also King Cobra, a ‘champagne lager’ in an impressive 750ml bottle, to the Thai market over Christmas,” says Khanijou. King Cobra has won the Grand Gold award, the highest accolade, at Monde Selection.
“Our Australian selection will have a limited stock of the two seasonal beers Fat Man, Red Suit, Big Sack and Magical Christmas Unicorn, a vanilla ice-cream ale.”
Beerlicious products are available at select Bangkok restaurants and craft-beer venues as well as branches of Central Food Hall, Gourmet Market and Tops.