New Nordstrom Local concept has no fixed inventory
US specialty-fashion retailer Nordstrom has launched a new retail concept Local, described as “a neighborhood hub where customers can shop and access Nordstrom services in a convenient, central location”.
The first Nordstrom Local will open in West Hollywood on October 3, on the same day as the company’s Westside Pavilion store relocation to Century City.
Nordstrom Local will have a 3000sqft footprint; much smaller than an average 140,000sqft of a standard Nordstrom store.
“This service-focused concept store has no dedicated inventory – rather, customers who want to shop will have access to personal stylists, who can transfer merchandise in for customers, as well as a suite of convenient services like buy online, pick-up in-store (available same-day), alterations & tailoring and manicure appointments,” the company said in a statement.
“Customers will also be able to make returns at Nordstrom Local from Nordstrom stores, Nordstrom.com and Trunk Club.”
Shea Jensen, Nordstrom senior VP of customer experience, who led the concept, says as the US retail landscape continues to transform at an unprecedented pace, “the one thing we know that remains constant is that customers continue to value great service, speed and convenience”.
“We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs. Finding new ways to engage with customers on their terms is more important to us now than ever.”
Nordstrom Local will have one styling suite and eight dressing rooms surrounding a central meeting space where customers can sit comfortably, enjoy a glass of wine or beer, and chat with their personal stylists. Customers will also find alterations & tailoring and order pickup at the entrance, and items can be hand-delivered to a customer’s car via curbside pickup.
Nordstrom has 356 stores in 40 states, including 121 full-line stores in the US, Canada and Puerto Rico; 224 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores.