Revamp for L’Oreal Paris Bangkok Downtown2
Aiming to appeal to Chinese middle-class travellers, the L’Oreal Paris Bangkok Downtown2 store has been revamped.
L’Oreal describes the segment as “the driver of today’s growth in travel retail”.
Based on the idea of making premium products accessible, the store has been upgraded to include a showcase of L’Oreal Paris’ key products including its anti-ageing and moisturising ranges, an expanded make-up area and a focus on global best-sellers Revitalift and Men Expert, which has been described by the brand as the top men’s grooming brand in China. It is prominently displayed in the store featuring Hydra Energetic, which stars actor/director Daniel Wu in its campaign.
“The overall look is now more attractive with multi-colour impact,” says a King Power spokesperson. “The make-up zone delivers a better shopping experience. Traffic flow inside the shop is improved and customers have better access to products.”
Special displays offer more insights into the brand’s best-selling products.